Memorial Sloan Kettering
Memorial Sloan Kettering Cancer Center is a world leader in patient care, research, and education, ranking in the top two “Best Hospitals for Cancer” every year since U.S. News & World Report began rating hospitals in 1990.
MSK Giving is dedicated to advancing MSK’s mission through philanthropy, raising an average of $600 million annually to fund cutting-edge cancer research, patient care, and educational initiatives.
-
Lead a multidisciplinary team of designers and video producers delivering integrated storytelling that supports an average of $600 million raised annually.
Develop integrated creative strategies across digital, print, video, and experiential platforms aligned with institutional priorities and revenue-driving initiatives.
Direct creative execution for high-profile fundraising campaigns including Cycle for Survival, Fred’s Team, Comedy vs Cancer, NYC for MSK, and other signature events.
Translate complex science and clinical breakthroughs into human-centered narratives that connect emotionally and inspire giving at scale.
-
Develop, maintain, and evolve the MSK Giving brand ecosystem, ensuring clarity and cohesion across a broad portfolio of fundraising initiatives.
Establish and enforce visual standards that guide campaigns and large-scale institutional storytelling.
Drive innovation through emerging digital formats, experiential activations, and video-first storytelling strategies.
Partner closely with executive leadership to align brand strategy with organizational growth goals.
Oversee creative quality across all deliverables, ensuring excellence across video, digital, print, and experiential channels.
The MSK Campaign is a multi-channel initiative advancing MSK’s mission to end cancer for life. The campaign introduced a distinctive brand, anchored by a launch video, integrated content, and a high-profile debut event. This multi-year effort focuses on elevating the stories of patients, clinicians, researchers, and donors with the goal of raising $6 billion.
To date, the campaign has mobilized a global donor community, raising more than $3.5 billion while fueling 1,726 clinical trials, 30+ FDA approvals, and 52 fellowships.
*This work was recognized with (2) 2024 Anthem Awards (Fundraising Appeal & Capital Campaign)
