Memorial Sloan Kettering
Memorial Sloan Kettering Cancer Center is a world leader in patient care, research, and education, ranking in the top two “Best Hospitals for Cancer” every year since U.S. News & World Report began rating hospitals in 1990.
MSK Giving is dedicated to advancing MSK’s mission through philanthropy, raising an average of $600 million annually to fund cutting-edge cancer research, patient care, and educational initiatives.
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Lead a team of creative storytellers who have inspired millions of individual donations from $50 to $400 million.
Develop integrated concepts across digital, print, video, and experiential platforms aligned with strategic business and revenue goals.
Lead creative direction for high-profile campaigns such as Cycle for Survival, Fred’s Team, Comedy vs Cancer and other signature events.
Translate complex science into human-centered stories that connect emotionally and convert.
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Develop, maintain and evolve MSK Giving’s brand portfolio across all touchpoints.
Ensure consistency in messaging, tone, and visual standards for all campaigns and communications.
Drive innovation in brand expression through new digital formats and experiential activations.
Integrate authentic storytelling into brand materials to strengthen emotional connection with donors.
Partner with cross-functional stakeholders to align brand strategy with organizational objectives.
Oversee creative quality and adherence to brand guidelines for all assets, including video and multimedia content.
The MSK Campaign is a multi-channel initiative advancing MSK’s mission to end cancer for life. The campaign introduced a distinctive brand, anchored by a launch video, integrated content, and a high-profile debut event. This multi-year effort focuses on elevating the stories of patients, clinicians, researchers, and donors with the goal of raising $6 billion.
To date, the campaign has mobilized a global donor community, raising more than $3.5 billion while fueling 1,726 clinical trials, 30+ FDA approvals, and 52 fellowships.
*This work was recognized with (2) 2024 Anthem Awards (Fundraising Appeal & Capital Campaign)
