Cycle for Survival:
The movement to beat rare cancers.

Brand and visual identity development
Campaign conception and execution
Video direction and storytelling
Multi-channel content strategy (digital, print, video, experiential)

Cycle for Survival accelerates progress in rare cancer research, bringing new and better treatment options to people around the world.

Over $400 million has been raised since 2007, funding FDA-approved therapies, countless lifesaving advances, and the innovative technology that makes it all possible.

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Memorial Sloan Kettering Cancer Center

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Fred's Team