Cycle for Survival
Cycle for Survival accelerates progress in rare cancer research, bringing new and better treatment options to people around the world.
Over $415 million has been raised since 2007, funding FDA-approved therapies, countless lifesaving advances, and the innovative technology that makes it all possible.
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Lead creative direction for Cycle for Survival, shaping the brand identity and storytelling strategy for one of the nation’s largest rare cancer fundraising movements.
Direct integrated marketing campaigns across digital, social, print, video, and experiential channels that support annual fundraising, community growth, and brand visibility.
Guide long-term brand evolution, including milestone campaigns such as “20 Years Closer,” celebrating two decades of progress and innovation.
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Oversee large-scale content development, including documentary-style storytelling, community-driven narratives, and multi-channel campaign assets.
Lead full-scale video production strategy, delivering hero films, teasers, interviews, and digital advertising content that drive registration and engagement.
Direct cross-functional collaboration with marketing and digital teams to ensure cohesive messaging across platforms.
Manage internal teams and external partners to deliver high-quality creative at scale.
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Oversee creative direction for experiential environments across multiple national event locations.
Lead on-site creative execution, coordinating teams and partners to deliver seamless, emotionally resonant live experiences.
Guide storytelling moments that connect participants to the mission in real time.
Execute creative systems that scale across markets while maintaining brand consistency and production quality.
Cycle for Survival celebrates 20 years of impact and progress in 2026.
20 Years Closer is a milestone, multi-channel campaign spotlighting the resilient community at the heart of the movement. Anchored by a video series that elevates powerful personal stories, the campaign honors the patients, survivors, caregivers, clinicians, and fundraisers who have raised more than $400 million for rare cancer research at Memorial Sloan Kettering.
*This work was recognized with a 2025 Gold Anthem Award
Virtual Event Experience
Hosted by Seth Meyers, Cycle for Survival’s first ever “virtual event” was designed to bring the energy and community of the rides to participants all over the world. From inspiring stories to musical performances, every moment was designed to connect the community while fueling fundraising for rare cancer research.
The hour-long virtual experience debuted on an interactive platform where participants could connect, engage, and share their experiences with one another in real time.
