Lead brand development and creative strategy for Fred’s Team across campaigns, including digital, social, video, and print.

Shape storytelling that connects the endurance experience to the mission and impact of Memorial Sloan Kettering.

Ensure consistency across every touchpoint while evolving the brand to stay emotionally resonant and relevant.

Oversee creative direction for event marketing, experiential design, video production, and on-site execution.

Partner cross-functionally to create branded experiences that energize participants and deepen connection to the cause.

Lead in-house teams and external partners to deliver high-quality creative at scale.